Key Takeaways
Should connect takeaways directly to B2B sales/marketing impact during slower months.
Teams that link metrics to strategic priorities see faster recovery post-summer.
Success with AI product development requires strategy, ethics, and the right team setup.
Summer months often bring challenges for B2B companies as prospects and clients take vacations, decision-making slows, and sales cycles get longer. The key to surviving (and thriving) is staying proactive with metrics, KPIs, and OKRs.

The Summer Impact: A Cold Wave for Sales

Sales cycles lengthen, meetings get postponed, and pipelines stagnate. Marketing campaigns see lower engagement as people unplug. This slowdown can cause stress if companies don’t have a strategy.

Key Takeaways
Should connect takeaways directly to B2B sales/marketing impact during slower months.
Teams that link metrics to strategic priorities see faster recovery post-summer.
Success with AI product development requires strategy, ethics, and the right team setup.
Summer months often bring challenges for B2B companies as prospects and clients take vacations, decision-making slows, and sales cycles get longer. The key to surviving (and thriving) is staying proactive with metrics, KPIs, and OKRs.

The Summer Impact: A Cold Wave for Sales

Sales cycles lengthen, meetings get postponed, and pipelines stagnate. Marketing campaigns see lower engagement as people unplug. This slowdown can cause stress if companies don’t have a strategy.

Key Takeaways
Should connect takeaways directly to B2B sales/marketing impact during slower months.
Teams that link metrics to strategic priorities see faster recovery post-summer.
Success with AI product development requires strategy, ethics, and the right team setup.
Summer months often bring challenges for B2B companies as prospects and clients take vacations, decision-making slows, and sales cycles get longer. The key to surviving (and thriving) is staying proactive with metrics, KPIs, and OKRs.

The Summer Impact: A Cold Wave for Sales

Sales cycles lengthen, meetings get postponed, and pipelines stagnate. Marketing campaigns see lower engagement as people unplug. This slowdown can cause stress if companies don’t have a strategy.

Key Takeaways
Should connect takeaways directly to B2B sales/marketing impact during slower months.
Teams that link metrics to strategic priorities see faster recovery post-summer.
Success with AI product development requires strategy, ethics, and the right team setup.
Summer months often bring challenges for B2B companies as prospects and clients take vacations, decision-making slows, and sales cycles get longer. The key to surviving (and thriving) is staying proactive with metrics, KPIs, and OKRs.

The Summer Impact: A Cold Wave for Sales

Sales cycles lengthen, meetings get postponed, and pipelines stagnate. Marketing campaigns see lower engagement as people unplug. This slowdown can cause stress if companies don’t have a strategy.Sales cycles lengthen, meetings get postponed, and pipelines stagnate. Marketing campaigns see lower engagement as people unplug. This slowdown can cause stress if companies don’t have a strategy.