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Frekil Medical Platform Redesign and UX Optimization
Frekil Medical Platform Redesign and UX Optimization
Frekil Medical Platform Redesign and UX Optimization
We redesigned Frekil’s Annotation Page, refining its layout, navigation, and workflows to improve clarity, efficiency, and image focus—essential in high-stakes medical imaging.
Frekil
Scale AI for Medical Scans
YC Batch
YC Batch
Spring 2025
Industry
Industry
Healthcare
Challenge
The original annotation page split toolbars across left and right panels, leaving limited viewport space for scans. Navigation elements like duplicate “Back” buttons created ambiguity, while annotation details and case attributes were mixed together, raising cognitive load. In medical imaging SaaS, clarity and predictability are paramount poorly structured flows risk user errors, slowdowns, and user dropoff. Industry best practices highlight the need to reduce SaaS screen clutter and fix confusing SaaS screen flows to minimize mistakes in time-critical environments.
Challenge
The original annotation page split toolbars across left and right panels, leaving limited viewport space for scans. Navigation elements like duplicate “Back” buttons created ambiguity, while annotation details and case attributes were mixed together, raising cognitive load. In medical imaging SaaS, clarity and predictability are paramount poorly structured flows risk user errors, slowdowns, and user dropoff. Industry best practices highlight the need to reduce SaaS screen clutter and fix confusing SaaS screen flows to minimize mistakes in time-critical environments.
Our Approach
We moved the tool menu to a top bar, grouped by categories, improving discoverability and reducing cognitive load. Annotations were made contextual—options appear right on the scan (applying Fitts’s Law for faster interaction). Attributes were separated into dedicated tabs to align with progressive disclosure. A gallery view, auto-save, and an export option further streamlined workflows. Our redesign applied psychology-based UX principles to improve focus, speed, and safety—key metrics in SaaS adoption and conversions.
Our Approach
We moved the tool menu to a top bar, grouped by categories, improving discoverability and reducing cognitive load. Annotations were made contextual—options appear right on the scan (applying Fitts’s Law for faster interaction). Attributes were separated into dedicated tabs to align with progressive disclosure. A gallery view, auto-save, and an export option further streamlined workflows. Our redesign applied psychology-based UX principles to improve focus, speed, and safety—key metrics in SaaS adoption and conversions.
Outcomes
The redesigned annotation page offers a wider viewport, fewer distractions, and more intuitive workflows. By minimizing decision fatigue and making critical actions more contextual, users can annotate faster and with greater confidence. The separation of patient context from annotation attributes improves accuracy, while autosave and export prevent errors and lost work. The result: reduced churn, lower user frustration, and higher trust—translating into better adoption and SaaS screen UX tips for revenue growth.
Outcomes
The redesigned annotation page offers a wider viewport, fewer distractions, and more intuitive workflows. By minimizing decision fatigue and making critical actions more contextual, users can annotate faster and with greater confidence. The separation of patient context from annotation attributes improves accuracy, while autosave and export prevent errors and lost work. The result: reduced churn, lower user frustration, and higher trust—translating into better adoption and SaaS screen UX tips for revenue growth.
BFORE | AFTER | WHY |
|---|---|---|
Tools on left, annotations on right, cramped viewport | Tools consolidated at top, grouped by category | Reduces cognitive load and applies Hick’s Law (fewer visible choices = faster decisions) |
Duplicate “Back” buttons, unclear purpose | Replaced with Gallery View + Auto-Save | Improves signifiers (clear intent) and lowers risk of decision fatigue |
Mixed annotation + case attributes in one panel | Split into two clear tabs | Applies progressive disclosure, avoids overwhelming users |
Annotation options only in side panel | Contextual, in-image annotation options | Applies Fitts’s Law (closer = faster interaction) and reduces navigation friction |
“Patient ID” shown as plain text | Reframed as Patient Profile with contextual details | Applies mental models—users expect patient info to be profile-like |
No structured workflow end-state | Added “Mark as Normal” and Export at end | Leverages Goal Gradient Effect—users feel closure when workflows finish properly |
BFORE |
|---|
Tools on left, annotations on right, cramped viewport |
Duplicate “Back” buttons, unclear purpose |
Mixed annotation + case attributes in one panel |
Annotation options only in side panel |
“Patient ID” shown as plain text |
No structured workflow end-state |
BFORE |
|---|
Tools on left, annotations on right, cramped viewport |
Duplicate “Back” buttons, unclear purpose |
Mixed annotation + case attributes in one panel |
Annotation options only in side panel |
“Patient ID” shown as plain text |
No structured workflow end-state |
