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Fixing SaaS Dashboard UX Issues in Imprezia’s AI Advertising Platform
Fixing SaaS Dashboard UX Issues in Imprezia’s AI Advertising Platform
Fixing SaaS Dashboard UX Issues in Imprezia’s AI Advertising Platform
A comprehensive dashboard redesign for Y Combinator's pioneering AI-native ad network, transforming how advertisers monitor and optimize chatbot advertising performance in the emerging AI conversation economy.
Imprezia
The first ad infrastructure for AI apps—integrating contextual brands to enhance UX while covering inference costs
YC Batch
YC Batch
Summer 2025
Industry
Industry
Infrastructure
Challenge
The original dashboard interface presented data visualization challenges that could impact advertiser decision-making when managing AI-native advertising campaigns. With key metrics displayed as isolated numbers without trend context, missing comparative analysis capabilities for ROI assessment, and limited campaign management functionality, advertisers faced cognitive friction when optimizing spend across AI conversation platforms. Industry research shows advertisers using data-driven insights achieve 5-8x better ROI than those relying on intuition alone, highlighting the importance of clear performance visualization. The interface lacked immediate campaign control capabilities, missing critical impression and click metrics in campaign listings, and generic visual presentation that didn't match the innovative nature of AI-first advertising. These patterns violated Visual Hierarchy principles and increased mental processing load for advertisers managing Imprezia's revolutionary conversational ad format.
Challenge
The original dashboard interface presented data visualization challenges that could impact advertiser decision-making when managing AI-native advertising campaigns. With key metrics displayed as isolated numbers without trend context, missing comparative analysis capabilities for ROI assessment, and limited campaign management functionality, advertisers faced cognitive friction when optimizing spend across AI conversation platforms. Industry research shows advertisers using data-driven insights achieve 5-8x better ROI than those relying on intuition alone, highlighting the importance of clear performance visualization. The interface lacked immediate campaign control capabilities, missing critical impression and click metrics in campaign listings, and generic visual presentation that didn't match the innovative nature of AI-first advertising. These patterns violated Visual Hierarchy principles and increased mental processing load for advertisers managing Imprezia's revolutionary conversational ad format.
Our Approach
SaasFactor implemented evidence-based design principles to optimize SaaS dashboard UX for conversions, focusing on Visual Hierarchy enhancement and Comparative Analysis optimization for AI advertising performance tracking. We applied Anchoring Bias mitigation by prominently displaying account balance and key performance trends, while leveraging Visual Hierarchy through enhanced data visualization that enables immediate ROI assessment. The redesign utilized Chunking strategies by categorizing campaigns into active, paused, and cancelled states, and implemented Spark Effect principles through integrated campaign control buttons. Our process integrated Goal Gradient Effect considerations by presenting clear performance trajectories, and employed the Aesthetic-Usability Effect through refined advertising industry standards. We applied micro-interactions on SaaS screen design that reduce user dropoff on SaaS setup screen while maintaining the sophisticated analytics depth required for the world's first AI-native advertising infrastructure.
Our Approach
SaasFactor implemented evidence-based design principles to optimize SaaS dashboard UX for conversions, focusing on Visual Hierarchy enhancement and Comparative Analysis optimization for AI advertising performance tracking. We applied Anchoring Bias mitigation by prominently displaying account balance and key performance trends, while leveraging Visual Hierarchy through enhanced data visualization that enables immediate ROI assessment. The redesign utilized Chunking strategies by categorizing campaigns into active, paused, and cancelled states, and implemented Spark Effect principles through integrated campaign control buttons. Our process integrated Goal Gradient Effect considerations by presenting clear performance trajectories, and employed the Aesthetic-Usability Effect through refined advertising industry standards. We applied micro-interactions on SaaS screen design that reduce user dropoff on SaaS setup screen while maintaining the sophisticated analytics depth required for the world's first AI-native advertising infrastructure.
Outcomes
The redesigned interface transforms advertiser decision-making through integrated performance visualization that reveals campaign trajectory patterns at a glance. Advertisers gain immediate insight into impression-to-click relationships and CTR trends, enabling data-driven budget optimization without manual analysis overhead. The enhanced campaign management system consolidates critical metrics — impressions, clicks, CTR, and budget performance into a unified view with instant pause/play controls for real-time optimization. Visual hierarchy improvements guide attention toward high-performing time periods, supporting strategic investment decisions based on actual conversion patterns. These enhancements reduce cognitive processing time while maximizing Imprezia's revolutionary AI-native advertising capabilities, enabling seamless integration of contextual brands that convert 25x better than search ads.
Outcomes
The redesigned interface transforms advertiser decision-making through integrated performance visualization that reveals campaign trajectory patterns at a glance. Advertisers gain immediate insight into impression-to-click relationships and CTR trends, enabling data-driven budget optimization without manual analysis overhead. The enhanced campaign management system consolidates critical metrics — impressions, clicks, CTR, and budget performance into a unified view with instant pause/play controls for real-time optimization. Visual hierarchy improvements guide attention toward high-performing time periods, supporting strategic investment decisions based on actual conversion patterns. These enhancements reduce cognitive processing time while maximizing Imprezia's revolutionary AI-native advertising capabilities, enabling seamless integration of contextual brands that convert 25x better than search ads.
BEFORE | AFTER | WHY |
|---|---|---|
Isolated key metrics without trend context or comparative analysis | Enhanced metrics with trend visualization and comparative CTR analysis | Applied Visual Hierarchy - advertisers need immediate understanding of campaign performance trajectories for ROI optimization |
Missing account balance prominence in financial decision context | Prominently positioned account balance with enhanced visibility | Leveraged Anchoring Bias - financial context influences all subsequent advertising spend decisions |
Basic campaign listing without critical performance metrics | Comprehensive campaign table with impressions, clicks, CTR, and budget tracking | Implemented Chunking - organized campaign information reduces scanning time and improves decision-making |
Limited campaign control requiring navigation for basic actions | Integrated pause/play controls with immediate campaign management | Applied Spark Effect - reducing interaction effort increases campaign optimization frequency |
Generic campaign organization without status differentiation | Categorized campaigns: Active, Paused, Cancelled with clear visual separation | Utilized Miller's Law - organized information reduces cognitive overload during portfolio management |
Missing visual comparison tools for performance assessment | Data visualization showing impression vs. click relationships over time | Applied Law of Prägnanz - users interpret comparative performance data more effectively through unified visual representation |
Basic interface aesthetics affecting advertiser platform credibility | Refined typography, color schemes, and professional advertising industry design | Implemented Aesthetic-Usability Effect - improved visual design enhances perceived platform reliability for enterprise advertisers |
Static metrics without actionable insights for budget allocation | Dynamic trend indicators highlighting optimal investment periods | Leveraged Goal Gradient Effect - clear performance trajectories guide advertisers toward high-ROI campaign optimization |
BEFORE |
|---|
Isolated key metrics without trend context or comparative analysis |
Missing account balance prominence in financial decision context |
Basic campaign listing without critical performance metrics |
Limited campaign control requiring navigation for basic actions |
Generic campaign organization without status differentiation |
Missing visual comparison tools for performance assessment |
Basic interface aesthetics affecting advertiser platform credibility |
Static metrics without actionable insights for budget allocation |
BEFORE |
|---|
Isolated key metrics without trend context or comparative analysis |
Missing account balance prominence in financial decision context |
Basic campaign listing without critical performance metrics |
Limited campaign control requiring navigation for basic actions |
Generic campaign organization without status differentiation |
Missing visual comparison tools for performance assessment |
Basic interface aesthetics affecting advertiser platform credibility |
Static metrics without actionable insights for budget allocation |
